Newsletters - do they help?

[PracticalBot]

I am looking into the topic of creating a newsletter for my forum, and would like to hear the experiences of others who have created one. I've come across Sendy today, which is supposed to cut the cost down of sending out emails to like $1 for 10K, so the ROI of setting up a newsletter might be worthwhile.

What are your experiences in having a newsletter for your site? Did it give a spike in traffic? Did it help grow user engagement? Any learning experiences you care to share?

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